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Brand strategy
Campaign
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Booking.com
Super Bowl campaign
From product-led messaging to the most-viewed Super Bowl ad on YouTube.
Brand strategy
Campaign
Strategy
Identity
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arcā
Naming, strategy and identity for a vintage furniture brand. 30% of first collection sold in month one.
Brand strategy
Brand identity
Strategy
Go-to-market
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augo
Human-first AI brand for endurance coaches. 2.5x follower growth in two months, organically.
Brand strategy
Go-to-market
Strategy
Identity
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Eunoia
Retreat brand built from scratch. Four international retreats across Bali, Sri Lanka and Portugal.
Brand strategy
Brand identity
Brand strategy
Research
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Booking.com
Global Booker Research
Cross-market qualitative research uncovering the human insight behind how people book travel.
Brand strategy
Research
Strategy
Identity
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PER
Messaging and communications strategy for a premium tote brand launching in Sofia.
Brand strategy
Brand identity
Brand strategy
Partnerships
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Booking.com
WNBA Sponsorship
Sponsorship strategy connecting cultural relevance with brand values around women and access.
Brand strategy
Partnerships
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If you're working on a brand that needs strategic clarity, I'd love to hear about it.
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