Challenge
Booking.com wanted to grow cultural relevance in the U.S. and reach new audiences through a partnership that could credibly reflect its values around women, inclusion and access.
Approach
I led the research and strategy behind the WNBA sponsorship platform, identifying how Booking.com could contribute meaningfully to the space and connect the partnership back to the brand platform. The core strategic idea was simple: make it easier for fans to travel to see the teams they love.
Impact
Shaped a more meaningful role for Booking.com in women’s sport and gave the partnership a clearer connection to culture and the core brand promise of easier travel.
