BRAND & CONTENT STRATEGY
BRAND & CONTENT STRATEGY
SOFIA

05:59

CET
BUILD A BRAND WORTHY OF YOUR AMBITION.
I HELP FOUNDERS THINK MORE LIKE CREATORS AND TURN WHAT THEY'RE BUILDING INTO A STORY WORTH FOLLOWING.
I HELP FOUNDERS THINK MORE LIKE CREATORS AND TURN WHAT THEY'RE BUILDING INTO A STORY WORTH FOLLOWING.
[WORKING GLOBALLY]
[WORKING GLOBALLY]
WHO
WHO
WHO
I WORK WITH
I WORK WITH
I WORK WITH
I work with founder-led businesses that have proven demand, are ready to scale, and want their brand to catch up with the quality of what theyve built. I help with:
+ Positioning that makes your value clear and distinct
+ Brand strategy that gives the business a stronger direction
+ Messaging that turns what you do into a story people understand
+ Founder brand when your visibility can strengthen the company
+ Content strategy that helps the brand show up consistently
I work with founder-led businesses that have proven demand, are ready to scale, and want their brand to catch up with the quality of what theyve built. I help with:
+ Positioning that makes your value clear and distinct
+ Brand strategy that gives the business a stronger direction
+ Messaging that turns what you do into a story people understand
+ Founder brand when your visibility can strengthen the company
+ Content strategy that helps the brand show up consistently
I work with founder-led businesses that have proven demand, are ready to scale, and want their brand to catch up with the quality of what theyve built. I help with:
+ Positioning that makes your value clear and distinct
+ Brand strategy that gives the business a stronger direction
+ Messaging that turns what you do into a story people understand
+ Founder brand when your visibility can strengthen the company
+ Content strategy that helps the brand show up consistently
MY
APPROACH

Turn what you’re building into a clear, distinctive brand.

001
Sharpen the brand
I make sure your business strategy, brand, messaging, founder presence and content all reinforce the same idea. The goal is consistency at the core, not more disconnected marketing.
002
Build organic before paid
I believe strong brands earn attention before they buy it. I help you build an organic presence through founder and team visibility, content strategy and clear points of view that compound over time.
003
Bring it to life
I can help translate the brand into high-impact materials, from pitch and investment decks to launch narratives and key brand communications.
MY
APPROACH
Turn what you’re building into a clear, distinctive brand.
001
Sharpen the brand
I make sure your business strategy, brand, messaging, founder presence and content all reinforce the same idea. The goal is consistency at the core, not more disconnected marketing.
002
Build organic before paid
I believe strong brands earn attention before they buy it. I help you build an organic presence through founder and team visibility, content strategy and clear points of view that compound over time.
003
Bring it to life
I can help translate the brand into high-impact materials, from pitch and investment decks to launch narratives and key brand communications.
MY
APPROACH

Turn what you’re building into a clear, distinctive brand.

001
Sharpen the brand
I make sure your business strategy, brand, messaging, founder presence and content all reinforce the same idea. The goal is consistency at the core, not more disconnected marketing.
002
Build organic before paid
I believe strong brands earn attention before they buy it. I help you build an organic presence through founder and team visibility, content strategy and clear points of view that compound over time.
003
Bring it to life
Instead of piecing together advice from different freelancers, you get a strategic partner who understands the full journey from brand building to launch.
HOW
WE
CAN
HOW WE CAN
WORK
TOGETHER

TOGETHER

WORK

01

Strategy Session

Strategy Session

€190.00

90 minutes to work through a specific challenge in your business, brand or personal brand.

02

BUILD TOGETHER

CUSTOM BASED ON SCOPE

A 4–6 week sprint to sharpen your positioning, story and build the foundations of your brand and visibility.

P
R
OCES
S

4-6 weeks sprint to build the foundations of your brand and visibility

001

SHARPEN THE BRAND

POSITIONING · DIFFERENTIATION · STORY · MESSAGING

002

BUILD THE FOUNDER BRAND

POINT OF VIEW · PERSONAL BRAND STRATEGY

003

CONTENT STRATEGY

CONTENT STRATEGY · FORMATS · CREATIVE DIRECTION · DISTRIBUTION

004

BRING IT TO LIFE

WEBSITE COPY · PITCH · LAUNCHES · KEY BRAND ASSETS

Want to discuss scope?
P
R
OCES
S

4-6 weeks sprint to build the foundations of your brand and visibility

001

SHARPEN THE BRAND

POSITIONING · DIFFERENTIATION · STORY · MESSAGING

002

BUILD THE FOUNDER BRAND

POINT OF VIEW · PERSONAL BRAND STRATEGY

003

CONTENT STRATEGY

CONTENT STRATEGY · FORMATS · CREATIVE DIRECTION · DISTRIBUTION

004

BRING IT TO LIFE

WEBSITE COPY · PITCH · LAUNCHES · KEY BRAND ASSETS

Want to discuss scope?
P
R
OCES
S

4-6 weeks sprint to build the foundations of your brand and visibility

001

SHARPEN THE BRAND

POSITIONING · DIFFERENTIATION · STORY · MESSAGING

002

BUILD THE FOUNDER BRAND

POINT OF VIEW · PERSONAL BRAND STRATEGY

003

CONTENT STRATEGY

Personal Brand • VISUAL DIRECTION • Content strategy

004

BRING IT TO LIFE

WEBSITE COPY · PITCH · LAUNCHES · KEY BRAND ASSETS

Want to discuss scope?
A
BOU
T
Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent a decade building global brands for companies like Booking.com and Deloitte, then left corporate to start my own wellness brand.
That experience taught me the other side of brand building.
Not just how to position a business, but how to figure out what you want to be known for, connect different parts of your identity and experience, and build your personal brand around it.
Today, I combine both in helping founders and solopreneurs turn what makes them different into a clear brand, business and opportunities.
[IN THE LAST YEAR]

Helped 50+ founders and
companies shape their brand strategy and positioning.

TRUSTED BY
A
BOU
T
Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent a decade building global brands for companies like Booking.com and Deloitte, then left corporate to start my own wellness brand.
That experience taught me the other side of brand building.
Not just how to position a business, but how to figure out what you want to be known for, connect different parts of your identity and experience, and build your personal brand around it.
Today, I combine both in helping founders and solopreneurs turn what makes them different into a clear brand, business and opportunities.
[IN THE LAST YEAR]
Helped 50+ founders and
companies shape their brand strategy and positioning.
TRUSTED BY
A
BOU
T
Hii, I'm Mili!
Everything I bring to my work comes from lived experience.
I spent a decade building global brands for companies like Booking.com and Deloitte, then left corporate to start my own wellness brand.
That experience taught me the other side of brand building.
Not just how to position a business, but how to figure out what you want to be known for, connect different parts of your identity and experience, and build your personal brand around it.
Today, I combine both in helping founders and solopreneurs turn what makes them different into a clear brand, business and opportunities.
[IN THE LAST YEAR]

Helped 50+ founders and
companies shape their brand strategy and positioning.

TRUSTED BY
[LET’S TALK]

let’s

TALK

ABOUT WHAT

you

are

BUILDING

[LET’S TALK]

let's

TALK

ABOUT WHAT

you are

BUILDING

[LET’S TALK]

let’s

TALK

ABOUT WHAT

you

are

BUILDING

CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

SOFIA

05:59

CET
©2026
CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

SOFIA

05:59

CET
©2026
CLIENT PROOF
  • Bruna

    Co-founder, augo

    We went from nothing to a complete brand with Militsa, and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.

  • Elaine

    Holistic wellness coach

    The sessions gave me a safe, supportive space to explore challenges and opportunities with clarity. Mili’s guidance helped me see patterns and approach things with confidence and structure, and I left with practical tools and strategies I could use straight away. I have a renewed sense of purpose and real confidence in my decisions. Truly transformative.

  • Teodora

    Founder The Good Club

    I worked with Mili on my business communication materials, and she made everything highly visual and easy to understand, turning what I was trying to express into a clear, well-structured, and impactful presentation. Her work helped me communicate my business effectively and confidently in front of clients.

SOFIA

05:59

CET
©2026