I help founders and scaling companies differentiate, stand out, and grow through brand and audience-first strategy.
The strongest companies are being built by founders who've earned trust publicly. I help you tell the story only you can and turn that into direct impact on your business.
Request a proposal →Great brand strategy doesn't chase competitors or shift with every quarter. It's the thing the whole company builds from, and it's more important than ever in the age of AI.
Request a proposal →The creator economy and AI have changed the marketing playbook completely. Half a day with your team on what matters now and how to build with it.
Request a proposal →
The exercise every founder needs before they build their brand. Free, no strings.
I spent the last decade building global brands. First as a consultant at Monitor Deloitte, then in brand strategy at Booking.com. I learned how large companies think about positioning and go-to-market, and I noticed a growing gap between how brands get built in boardrooms and how they actually get discovered in the real world.
So I left, started building my own things, and saw firsthand how much the landscape had shifted. The brands winning today understand storytelling, trust, and audience building.
That's the space I work in now. Consulting with consumer tech brands, creating content on the new wave of marketing, and building 0FF SCRIPT, a program for ambitious women going independent.
I share the thinking on Instagram and Substack.
Have a question or want to work together? Send me a message.