arcā
Branding & Creative Direction
Arcā began as an idea - a vintage furniture e-commerce business with no name, no brand, and just the founder’s strong taste and intent. The goal was to bring meaningful, sculptural vintage pieces to modern interiors in a way that felt elevated, soulful, and personal. I was brought in at inception to build everything from scratch: the brand name, strategic foundation, messaging, and brand identity - as well as creative direction for the launch campaign and photoshoot.
Client:
Chauna
Role:
Brand Strategy & Creative Direction
Year:
2025
Challenge
The vintage furniture market felt either unaffordable and overly polished, or low-quality and generic. We wanted to create a brand that made soulful, design-led vintage accessible to a younger audience, showing that meaningful, timeless interiors aren’t just for collectors - they can be part of everyday homes.
Objective
To develop a soulful, design-forward brand that repositions vintage furniture as a refined yet accessible choice for modern homes. The goal was to build a brand that speaks to a new generation of conscious consumers - combining storytelling, functional beauty, and timeless aesthetic.
Results
We created the name Arcā and a full brand identity blending poetic storytelling with understated luxury. The palette featured warm neutrals and a deep, sculptural red. For launch, we led a photoshoot styled with natural light and everyday details to evoke texture, warmth, and personal connection. Arcā now stands out for its emotional depth and quiet sophistication in the vintage market.
