Hii, I’m Mili!

I spent the last decade across management consulting at Monitor Deloitte and brand strategy at Booking.com, building global brands. About a year and a half ago, I left to build my own.

I’d seen firsthand how big companies think about positioning and go-to-market, and noticed a growing gap between how brands get built in boardrooms and how they actually get discovered in the real world.

Building my own and working with consumer and wellness brands since has shown me how much the landscape has shifted. Today’s brands run on storytelling, trust, and the humans behind them.

AI is making marketing more human, not less. The more automated everything gets, the more people crave a real voice.

Higher engagement on founder-led brands vs corporate accounts.

$250B+

Creator economy in 2025, growing 22% year on year.

77%

Of buyers more likely to purchase when the founder is visible.

If you’re scaling a consumer or wellness brand and the brand hasn’t caught up, I’d love to hear about it.

See the 3-week sprint → Book a discovery call