I’m Militsa - a brand strategist and founder, with 7+ years of experience across branding, marketing, and management consulting. 
 
I’ve worked with global brands and fast-growing scale-ups like Booking.com and SumUp, helping shape strategy, identity, and positioning across diverse markets. 
 
Over time, I’ve found the work that fulfills me most is supporting entrepreneurs in building brands that are meaningful, intentional, and aligned with who they are. 
 
As a founder myself, I know how personal this journey can be. I’m particularly passionate about working with entrepreneurs creating businesses in the wellness, sustainability, and purpose-driven space those building with both heart and vision. 
 
If that resonates, I’d love to connect and hear what you’re working on. 
 
 
Portrait of man looking to the right
Portrait of man looking to the right
I’m Militsa - a brand strategist and founder, with 7+ years of experience across branding, marketing, and management consulting. 
 
I’ve worked with global brands and fast-growing scale-ups like Booking.com and SumUp, helping shape strategy, identity, and positioning across diverse markets. 
 
Over time, I’ve found the work that fulfills me most is supporting entrepreneurs in building brands that are meaningful, intentional, and aligned with who they are. 
 
As a founder myself, I know how personal this journey can be. I’m particularly passionate about working with entrepreneurs creating businesses in the wellness, sustainability, and purpose-driven space those building with both heart and vision. 
 
If that resonates, I’d love to connect and hear what you’re working on. 
 
 
Portrait of man looking to the right
Portrait of man looking to the right
I’m Militsa - a brand strategist and founder, with 7+ years of experience across branding, marketing, and management consulting. 
 
I’ve worked with global brands and fast-growing scale-ups like Booking.com and SumUp, helping shape strategy, identity, and positioning across diverse markets. 
 
Over time, I’ve found the work that fulfills me most is supporting entrepreneurs in building brands that are meaningful, intentional, and aligned with who they are. 
 
As a founder myself, I know how personal this journey can be. I’m particularly passionate about working with entrepreneurs creating businesses in the wellness, sustainability, and purpose-driven space those building with both heart and vision. 
 
If that resonates, I’d love to connect and hear what you’re working on. 
 
 
Portrait of man looking to the right
Portrait of man looking to the right

Selected Work Experience

2025 – Present

Brand & Creative Strategy

Freelance

Currently working independently with purpose-led founders and brands, leading projects across brand strategy, messaging, visual identity, and social strategy. My focus is on building clear, distinctive brands that connect across platforms and grow with intention.

2025 – Present

Brand & Creative Strategy

Freelance

Currently working independently with purpose-led founders and brands, leading projects across brand strategy, messaging, visual identity, and social strategy. My focus is on building clear, distinctive brands that connect across platforms and grow with intention.

2025 – Present

Brand & Creative Strategy

Freelance

Currently working independently with purpose-led founders and brands, leading projects across brand strategy, messaging, visual identity, and social strategy. My focus is on building clear, distinctive brands that connect across platforms and grow with intention.

2025 – Present

Brand & Creative Strategy

Freelance

Currently working independently with purpose-led founders and brands, leading projects across brand strategy, messaging, visual identity, and social strategy. My focus is on building clear, distinctive brands that connect across platforms and grow with intention.

2024 – Present

Founder

Eunoia Experiences

Founded a wellness and personal growth brand curating transformative retreat experiences. Led end-to-end brand development, from strategy and visual identity to web design and marketing. Built a growing community through content, partnerships, and immersive events.

2024 – Present

Founder

Eunoia Experiences

Founded a wellness and personal growth brand curating transformative retreat experiences. Led end-to-end brand development, from strategy and visual identity to web design and marketing. Built a growing community through content, partnerships, and immersive events.

2024 – Present

Founder

Eunoia Experiences

Founded a wellness and personal growth brand curating transformative retreat experiences. Led end-to-end brand development, from strategy and visual identity to web design and marketing. Built a growing community through content, partnerships, and immersive events.

2024 – Present

Founder

Eunoia Experiences

Founded a wellness and personal growth brand curating transformative retreat experiences. Led end-to-end brand development, from strategy and visual identity to web design and marketing. Built a growing community through content, partnerships, and immersive events.

2021 – 2024

Senior Brand Specialist

Booking.com

Led the creation of the company’s long-term brand strategy. Directed key sponsorship campaigns and cross-channel marketing efforts, shaping brand positioning and storytelling in collaboration with senior leadership.

2021 – 2024

Senior Brand Specialist

Booking.com

Led the creation of the company’s long-term brand strategy. Directed key sponsorship campaigns and cross-channel marketing efforts, shaping brand positioning and storytelling in collaboration with senior leadership.

2021 – 2024

Senior Brand Specialist

Booking.com

Led the creation of the company’s long-term brand strategy. Directed key sponsorship campaigns and cross-channel marketing efforts, shaping brand positioning and storytelling in collaboration with senior leadership.

2021 – 2024

Senior Brand Specialist

Booking.com

Led the creation of the company’s long-term brand strategy. Directed key sponsorship campaigns and cross-channel marketing efforts, shaping brand positioning and storytelling in collaboration with senior leadership.

2020 – 2021

Strategy Consultant

Deloitte

Worked on marketing and innovation projects for clients like IKEA and ING. Helped design a portfolio strategy to support ING’s AI positioning and led pricing and supply chain analysis for IKEA. Collaborated closely with cross-functional teams to deliver practical, insight-driven solutions.

2020 – 2021

Strategy Consultant

Deloitte

Worked on marketing and innovation projects for clients like IKEA and ING. Helped design a portfolio strategy to support ING’s AI positioning and led pricing and supply chain analysis for IKEA. Collaborated closely with cross-functional teams to deliver practical, insight-driven solutions.

2020 – 2021

Strategy Consultant

Deloitte

Worked on marketing and innovation projects for clients like IKEA and ING. Helped design a portfolio strategy to support ING’s AI positioning and led pricing and supply chain analysis for IKEA. Collaborated closely with cross-functional teams to deliver practical, insight-driven solutions.

2020 – 2021

Strategy Consultant

Deloitte

Worked on marketing and innovation projects for clients like IKEA and ING. Helped design a portfolio strategy to support ING’s AI positioning and led pricing and supply chain analysis for IKEA. Collaborated closely with cross-functional teams to deliver practical, insight-driven solutions.

  • Branding ⋅

  • Design ⋅

  • Marketing Stategy ⋅

  • Branding ⋅

  • Design ⋅

  • Marketing Stategy ⋅

  • Branding ⋅

  • Design ⋅

  • Marketing Stategy ⋅

  • Branding ⋅

  • Design ⋅

  • Marketing Stategy ⋅