Worked with 30+ Brands

Worked with 30+ Brands

Hi, I am Mili!

I turn your ideas into brands.

Book a quick brand consultation

[THE BRAND LAB]

For founders shaping the next era of wellness.

Wellness has evolved far beyond yoga studios and green juice.

It’s now a cultural movement reshaping how we live, work, travel, eat, and care for ourselves.

From places like Six Senses and Soho House to brands like Seed, Humanrace, and Aesop, the best ones lead with wellbeing at their core.
They build worlds, not just products.

Wellness is booming.
But so is the sameness.

Suddenly everyone looks, sounds, and sells the same.

To stand out, you need more than aesthetics or strategy decks - you need a brand grounded in story, clarity, and emotional truth.

That’s the work we do here — and the work I’m building the Well-Branded Lab around.
It’s a live group experience I’m creating for wellness founders, coaches, and creatives who want to build with more direction and less guesswork.

The Well-Branded Lab

Hey, I’m in the process of building this and I want to do it the right way.

Not another course or one-off workshop. A space where wellness founders, coaches, and creatives come together to build brands with purpose, community, and accountability.

The vision is strategy sessions, group coaching and shared learning with people serious about building in the wellness space. Something between a brand lab and a founder circle.

Right now, I’m shaping what that will look like — the format, flow, and structure.
In the meantime, I’m collecting a small group of early founders who want to be part of it from the start.

If you care about clarity, creativity, and connection in your brand, leave your name and email below.

You’ll be the first to know when it goes live.

Not another course or one-off workshop.

A space where wellness founders, coaches, and creatives come together to build brands with purpose, community, and accountability.

The vision is strategy sessions, group coaching and shared learning with people serious about building in the wellness space. Something between a brand lab and a founder circle.

Right now, I’m shaping what that will look like — the format, flow, and structure.

In the meantime, I’m collecting a small group of early founders who want to be part of it from the start.

If you care about clarity, creativity, and connection in your brand, leave your email below.

You’ll be the first to know when it goes live.

Join the waitlist

3.1x

Brands led by their founders grow over 3× faster than the average. (SP500)

higher growth on average by founder-led brands. (SP500)

84%

of purchases go to brands people already trust (WPP)

84%

of purchases go to brands people already trust, i.e. if they don’t know you, they won’t buy from you. (WPP)

higher conversion rates for wellness brands using consistent content strategy.

higher conversion when having consistent content strategy.

Because today, you don’t build a product and hope people show up; you build an audience already waiting for it.

Turning your ideas into brands.

[PROCESS]

[01]

Foundation

Define your positioning, point of view and brand purpose.

[01]

Foundation

Define your positioning, point of view and brand purpose.

[01]

Foundation

Define your positioning, point of view and brand purpose.

[02]

Offer Ecosystem

Turn your ideas into services, offers, or experiences that make sense and maximise your growth.

[02]

Offer Ecosystem

Turn your ideas into services, offers, or experiences that make sense and maximise your growth.

[02]

Offer Ecosystem

Turn your ideas into services, offers, or experiences that make sense and maximise your growth.

[03]

Brand Identity

We shape the visual identity and storytelling that makes your brand unforgettable.

[03]

Brand Identity

We shape the visual identity and storytelling that makes your brand unforgettable.

[03]

Brand Identity

We shape the visual identity and storytelling that makes your brand unforgettable.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

[04]

Content System

Turn your insights into content that builds authority, trust and opportunity consistently.

“We went from nothing to a complete brand with Militsa and the experience was seamless. The work was top quality with minimal input needed, and I always felt she had our best interests in mind. She went the extra mile to make it work for us, and the result is a brand we’re genuinely excited to share with our customers.”

Bruna, Co-Founder of Augo

Join the waitlist

Get notified when the Well-Branded Lab is live.

[ABOUT]

Hey, I am Mili!

Thank you for being here.

It’s because of founders like you - people with big dreams and the courage to build something meaningful - that I do what I do.

Over the past decade, I’ve worked across global brands like Booking.com and early-stage startups. In the last year, I’ve partnered with and coached many entrepreneurs to help them bring their ideas to life.

What I’ve realized is that my best work happens at the intersection — connecting the dots between brand, marketing, design, and content. Helping you find clarity in your vision and turn it into something people actually feel.