Hi, I am Mili!
I turn your ideas into brands.
For founders shaping the next wave of consumer brands.
Consumer brands are evolving fast.
People want more depth, more purpose, more soul - whether they’re buying skincare, supplements, retreats, lifestyle products or experiences.
The brands leading culture today — from Aesop to Humanrace, from Seed to Soho House — don’t just sell products. They build entire worlds.
Starting has never been easier but standing out has never been harder.
With hundreds of look-alike products entering the market every day, the real work is knowing your ICP, having a clear point of view, and building a founder presence people trust.
A solid strategy, a distinct brand world, and content that actually moves your audience - that’s what makes people choose you.
Most founders skip this part and hope good product will fix it. It doesn't. The brands that win today are built with intention and direction from day one. That’s the work we do here.
The Well-Branded Lab
Hey, I’m in the process of building this and I want to do it the right way.
It is a space for female founders who are serious about building their business. Women with early traction or a clear idea they are ready to commit to.
Marketing has changed a lot in the last years, and most of the old playbooks do not work anymore.
A good product is not enough. A nice aesthetic is not enough.
You need an audience before you launch.
You need to know your ICP clearly.
You need a marketing strategy that fits how brands grow today, not a theoretical deck.
You also need a founder presence people trust.
That is what the Lab is for.
A space to get clarity, a strategy that works, content direction that feels aligned, and support from other ambitious female founders.
I am putting together the first group now. It will be small, intentional, and focused.
If you want to build a brand that truly stands out, join our waitlist below.
3.1x
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Turning your ideas into brands.
Get notified when the Well-Branded Lab is live.
Hey, I am Mili!
I spent the last decade working for global brands like Booking.com and Deloitte in brand and consumer strategy.
After having enough of corporate life, I quit and started my own brand - Eunoia Experiences from scratch. That experience exposed me first-hand to the reality of building something in today’s market.
Like many first-time founders, I built the product first and I realised quickly that it only gets you so far.
You cannot build in isolation. You need an audience that is obsessed with what you are building and vouching for you from day one.
So my goal is to grow this work into more than a consultancy.
I want to build a space where female founders can learn the latest on marketing and branding, connect and support each other as they build.
If you want to follow more of the behind-the-scenes, I share my journey on Instagram and LinkedIn.
Mili x
Brands I've helped built.
Click to learn more.
